They need to be perfect in order to get results from your landing pages. So you need to continually optimize so improve their efficiency to make your landing page optimum.
The challenge of optimizing web or landing pages is that in order to iterate quickly and reach statistical significance you need to get a certain amount of traffic.
In other words, you'll need traffic to make your landing pages and website better. It is the only way to tell if your funnels are getting better or not.
We wrote the following guide to help you drive traffic to your landing pages (so you can improve it and generate leads, sales or demos): there are many ways to drive traffic to a website, but only a few channels will scale and drive consistent traffic to your landing pages.
What works today may not work tomorrow, so you'll want to check new channels regularly. The key strategies you can use to drive traffic to your landing pages today are as follows: Leveraging Existing Platforms Many of the sites and services we use today have started with piggyback on existing platforms. AirBnB used Craigslist, and SaaStr used eBay using Quora and PayPal. This allowed them to obtain their initial traffic, gain exposure and develop reputation.
They were able to select links and pages, get feedback and create a consistent flow of visitors through being featured or getting backlinks on high-traffic platforms.
It can be a lot of work, but as solopreneur Pieter Levels explains in his book Make, a link on the homepage of Hacker News can drive 50,000 unique visitors, a link on Product Hunt 12,000, and most websites can't handle the traffic on Reddit's homepage (50,000 to 500,000).
You can push loads of traffic to your landing pages using the right links and content. Explore driving traffic from: App Stores (iTunes, Ios, Slack, Shopify, Chrome Extensions, Salesforce, etc.); Social Networks (Medium, Flipboard, Reddit, Quora, Craigslist, Zest.is, etc.); Niche Networks and Communities (Who are your users? Where are they hanging?); LinkedIn or Facebook Groups or Slack Communities.
That is exactly what Y Combinator founder Paul Graham meant when he suggested that entrepreneurs do things that are not scale-up: dirty your hands, build partnerships, provide value, repeat.
You can start making direct contacts via email, social media or even over the phone once you know who would (or might) find value from your specific offer.
Direct access is a perfect way to build initial traction and get initial attention from the exact people that your product or service is meant to represent.
You that find prospects on: Review Sites (Capterra, GetApp, G2Crowd, SaaS Genius, DiscoverCloud, etc.); Directories (LinkedIn, AngelList, Crunchbase, BetaList, Product Search, Clutch, etc.); Portfolio Sites (Dribbble, Behance, etc.); Communities (GrowthHackers, Inbound.org, Quora, Medium, Stack O, Quora, Clutch, etc.);
Tools such as Clearbit Connect, Email Hunter or ZoomInfo lets you find contacts. Platforms such as Woodpecker, Outreach or Reply.io will help you automate reaches.
Public Relations (PR) Whether there's anything interesting about your landing page, or you like there's a story that can be told about your bid, the press and public relations will help you attract a lot of mainstream visitors outside your niche.
You may directly link journalists with their fields of expertise to support your story.
In tech, The Next Web, Forbes, Lifehacker, Quartz, Mashable, Fast Company, Entrepreneur, Business Insider, WIRED, Inc. and Tech.co are the major media outlets.
Email Marketing You can use emails to push traffic to key landing pages, whether you have access to a mailing list (your or a partner's) and send automatic or mass emails.
Even if you are constrained by the volume of emails you send every day / week / month, you can get really good results.
Every week about one hundred people sign up on the Lean B2B website. Each of these signups receives a series of emails (the Lean B2B Mistakes series) with links to content and pages that I know are performing well towards the target of the website (selling books).
With 100 signups per week, an open rate of 40-50 per cent and 20 per cent of those signups clicking on email links, I can expect some volume of clicks on key pages. It is not immense but it is reliable.
The challenge of optimizing web or landing pages is that in order to iterate quickly and reach statistical significance you need to get a certain amount of traffic.
In other words, you'll need traffic to make your landing pages and website better. It is the only way to tell if your funnels are getting better or not.
We wrote the following guide to help you drive traffic to your landing pages (so you can improve it and generate leads, sales or demos): there are many ways to drive traffic to a website, but only a few channels will scale and drive consistent traffic to your landing pages.
What works today may not work tomorrow, so you'll want to check new channels regularly. The key strategies you can use to drive traffic to your landing pages today are as follows: Leveraging Existing Platforms Many of the sites and services we use today have started with piggyback on existing platforms. AirBnB used Craigslist, and SaaStr used eBay using Quora and PayPal. This allowed them to obtain their initial traffic, gain exposure and develop reputation.
They were able to select links and pages, get feedback and create a consistent flow of visitors through being featured or getting backlinks on high-traffic platforms.
It can be a lot of work, but as solopreneur Pieter Levels explains in his book Make, a link on the homepage of Hacker News can drive 50,000 unique visitors, a link on Product Hunt 12,000, and most websites can't handle the traffic on Reddit's homepage (50,000 to 500,000).
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You can push loads of traffic to your landing pages using the right links and content. Explore driving traffic from: App Stores (iTunes, Ios, Slack, Shopify, Chrome Extensions, Salesforce, etc.); Social Networks (Medium, Flipboard, Reddit, Quora, Craigslist, Zest.is, etc.); Niche Networks and Communities (Who are your users? Where are they hanging?); LinkedIn or Facebook Groups or Slack Communities.
That is exactly what Y Combinator founder Paul Graham meant when he suggested that entrepreneurs do things that are not scale-up: dirty your hands, build partnerships, provide value, repeat.
You can start making direct contacts via email, social media or even over the phone once you know who would (or might) find value from your specific offer.
Direct access is a perfect way to build initial traction and get initial attention from the exact people that your product or service is meant to represent.
You that find prospects on: Review Sites (Capterra, GetApp, G2Crowd, SaaS Genius, DiscoverCloud, etc.); Directories (LinkedIn, AngelList, Crunchbase, BetaList, Product Search, Clutch, etc.); Portfolio Sites (Dribbble, Behance, etc.); Communities (GrowthHackers, Inbound.org, Quora, Medium, Stack O, Quora, Clutch, etc.);
Tools such as Clearbit Connect, Email Hunter or ZoomInfo lets you find contacts. Platforms such as Woodpecker, Outreach or Reply.io will help you automate reaches.
Public Relations (PR) Whether there's anything interesting about your landing page, or you like there's a story that can be told about your bid, the press and public relations will help you attract a lot of mainstream visitors outside your niche.
You may directly link journalists with their fields of expertise to support your story.
In tech, The Next Web, Forbes, Lifehacker, Quartz, Mashable, Fast Company, Entrepreneur, Business Insider, WIRED, Inc. and Tech.co are the major media outlets.
Email Marketing You can use emails to push traffic to key landing pages, whether you have access to a mailing list (your or a partner's) and send automatic or mass emails.
Even if you are constrained by the volume of emails you send every day / week / month, you can get really good results.
Every week about one hundred people sign up on the Lean B2B website. Each of these signups receives a series of emails (the Lean B2B Mistakes series) with links to content and pages that I know are performing well towards the target of the website (selling books).
With 100 signups per week, an open rate of 40-50 per cent and 20 per cent of those signups clicking on email links, I can expect some volume of clicks on key pages. It is not immense but it is reliable.
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